Web to Walk-in and Vice Versa

Marketing work as a home business for your client’s firm may merge the firm’s Internet as well as brick and mortar location. One of the best ways of merging the two is with opt-in e-mail. Business consultants whose home business marketing work for that business is all Internet, or whose Internet and store location marketing are separate miss a great opportunity for driving traffic to both the site and the door. Combining the two with email not only leads to more sales more quickly but saves the client’s financial and time resources as well as your home business time and costs.

Marketing consultants who learn to conduct an opt-in email marketing campaign effectively find themselves with more work from home Internet business from entrepreneurs than they could have otherwise. Nothing, as the saying goes, succeeds like success.

The primary marketing work of creating top of mind awareness for your client and the traffic to their site’s home page or their store is accomplished well with e-mail. If your marketing work for that client involves buying a billboard, that billboard should include the Web address. Logging on would then include registration of email address and request for opt-in (newsletters, news, tips, discounts, free stuff, and so forth.) The online marketing campaign would include the same incentive for opt-in but would also encourage a trip to the brick and mortar location as well.

You’ve got to work at marketing both and marrying both so they work together to hone a profitable home business for yourself and a successful Internet and brick and mortar success for your client.

Ideas on how to do this include listing the hours and location of each of the physical stores of your client. You could, for example, create an online program of preferred customers who get discount coupons online to be redeemed at one of the local stores. Blockbuster has done a good job of this. Membership at Blockbuster.com at $14.95/month includes unlimited video orders on the Web delivered by mail. It also includes one coupon each week for a free movie at the brick and mortar Blockbuster location of your choice.

Each of your home business client’s storefront locations should help with the online marketing work by bringing the customers back to the Internet. They could do this by asking for email addresses when consumers make a purchase at the store, and by printing the URL on shopping bags, receipts, and business cards. It should be prominently displayed on delivery and service trucks as well.

E-mail marketing does the work of bringing your home business client’s long distance customers close. It also stimulates people to buy just because they are reminded that your client’s business exists. While they may not act right away, the more they get email from that firm, the more likely they’re going to buy something when their pertinent need or desire arises.

A major part of the work of your home business marketing consultancy is statistical – keeping track of what works for your client’s Internet and retail business. E-mail and their responses make this much easier, with the documentation already in place.

Source: http://www.entrepreneur.com/marketing/onlinemarketing/emailmarketingcolumnistgailfgoodman/article81230.html
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I’ve got a great quote for you, probably made by a gambler:
“Do your worrying before you place your bet, NOT after the wheel starts turning.”

I thought that this was a great quote. Especially for you and I as netrepreneurs! We are the brave ones that decide to venture off to the horizon in search for a lifestyle that is uncommon and do not depend on anyone else (bosses) to sign our paychecks! Unfortunately, most people who do “start” haven’t really committed themselves to it!

When you decide to start on a project do you go through with it regardless of obstacles, or do you break down in frustration and quit? The problem is, most people who “decide” to building their internet business does all the worrying after they’ve decided - and that causes a great deal of stress in their lives and doubt in their choices.

This clouds their minds of the bad things that will happen with their decision, makes them unsure of themselves and they will usually waste their time in useless activity that doesn’t contribute to their internet business.

For me I fear failure, but I’m getting MUCH better strengthening my faith! In the past, when I wanted to commit myself to an internet business, I was afraid of failing. Actually I was afraid of my friends and family’s criticism IF I failed. So I gave my weak unfocused attempts to make it work. I tried to work my business ONLY after I had my TV time and fun time. Unfortunately, it doesn’t work that way.

I was just giving myself an excuse, an easy escape, that if I failed I was not an incompetent person - so that nobody will criticize me. If I failed, it was because I didn’t put much effort into my internet business and it wasn’t totally my fault. And I can tell that lame excuse to everyone who was watching me.

I was constantly in a state of fear and worry, but then I finally had enough of going nowhere with my business and said to myself, “FORGET IT! I’m either going to do this or quit!” And that’s the point in life when everything changed for me. I decided to eliminate the worry because I’ve already committed myself. No longer did I fear (or care about) other people’s criticism

Why should I care what other people think when I know the rich possibilities of internet marketing? Besides most of the people I know are working for wages - so what do they know about opportunity?

Now I am free from most of my self doubts and worry. I am free to truly commit myself to my internet business and to my own future. As the great Yoda from Star Wars said, “Do or don’t do, there is no try!”

So get all the facts and think hard before you start your internet business, but as soon as you’ve placed your bet with your internet business, eliminate that worrisome thought of “if this is the right thing to do,” act out on faith, and embrace your internet business as part of your bright future!

Alan Quan is a certified Internet Coaching Empire coach and specializes in helping people build their own successful internet marketing business. Visit his website at http://e-bizcoachalan.com/success.htm and find out how he can help you to quickly accomplish your goals and boost your internet profits.

Source: High Quality Article Database - 365articles.com

Exactly how do you create an advertisement that stops a potential customer right in their tracks? One that gets them locked in a hypnotic trance from the moment they lay eyes on your ad until they grab the phone and feverishly dial in your number?

Would you like a specific answer? I’ll lay out the exact process for you right here on this page.

OK, …Lets suppose for a minute that you are a behind the steering wheel of your car driving toward your home right now. Its been a very long day at work and you have had one or two (or three) of your normal challenges with the people who can make your day a hassle.

You have been doing your job for years now but there are just some people who seem to set you back every time you have contact with them. So, your pretty frustrated today.

The sun is low near the horizon and ends up shining right in your face as you drive. But up ahead you can see that a school is letting out. Off to the right of the car, on the sidewalk, there is a kid yelling at another kid and teasing him about something.

One time, I was just getting out of grade school and this bully was taunting me. I was wearing a bright orange fluorescent crossing guard belt and this kid was giving me grief about how stupid I looked wearing it. I remember his face and the cruel way he was making fun of something I was somewhat proud of.

Oh…….by the way……a car has come to a DEAD stop right in front of you.

Did you hit it?

Or do you think you might have hit it? And what would you say to the nice police man?
You might say you were distracted….but really, you were off on another planet.

So, what is the exact method for a captivating headline and directory ad? Let me pause for a moment, and cover a bit of background first.

Hypnotic trances aren’t what many people think they are. Most feel they are a power or force that is imposed on a person that will cause them to do things they would never do otherwise. That’s not an
accurate way to look at what happens.

Its more that a person allows themselves to become involved in a train of thought that ends up capturing their complete attention. In this state, they will do things they would choose to do anyway. The only difference being that they are so captivated by a particular train of thought that they become unaware of their surroundings or that there is anybody else watching.

The result is behavior you’d not expect. People in a hypnotic state are open to outside input without many of the barriers we might normally use during the day to keep our defenses up.

Chances are good that you are reading this. ( That was a no-brainer statement.) One of the reasons you kept reading was that I proposed an intriguing idea - that I would lay down a clear and easy formula for getting the attention of a customer.

An unanswered question or statement is a big part of the hypnotic formula. Once the curosity is aroused then a person will stay glued until the mind has satisfied the missing element.

Another part of the formula is a story that people can relate to. The story should have specific details to guide the reader but the details should be universally familiar. Very specific, as if the event was taking place, but general enough that most everyone can relate to the details.

Can this be boiled down to a Yellow Page Ad? Yes. “The Story” in your ad might be “That old dusty water heater that needs replacing fast.” Or maybe “Your life has been shattered by a Drunken Driver and you need legal help.” Those are hypnotic statements to the potential customer. They tell a quick story that includes emotional elements that draw the desired reader to the first line of text.

The opposite of those two statements would be “We sell De-Grande Brand Water heaters for less.” and “We legally represent you. Since 1814.” These kind of “Ego” statements often represent the mind of the seller, but NOT the state of mind of the buyer.

The business owner might look at those statements and really relate to what it says. The customer will sail right past those ads because they have an entirely different thought train at that moment.

Writing a Hypnotic Yellow Page ad takes time and thought. By now your beginning to see that putting together together a winning and powerful yellow page ad takes a number of skills that go well beyond a study of the Graphic Arts.

About the Author - Chuck Masterson is the Director of R&D at Yellow Pages Into Profits and has assembled
a team of the nations top Yellow Page ad design Specialists.

Source: High Quality Article Database - 365articles.com